Every app has a phase where it reaches its peak. 2020 has been the year for TikTok. The app has gained popularity worldwide, especially among Generation Z.
In 2014, a social media app named Musical.ly became incredibly popular with the 13-18 year old demographic.The main purpose of Musical.ly was user-generated videos that combined popular songs with videos from the users . The use of the app was to create videos of lip-syncing and dancing.
In 2016, Chinese app developer ByteDance created an app named Douyin, a rival to Musical.ly. Launched initially only in China, the app was renamed and rebranded to TikTok for better international appeal. Within a year, the TikTok app had more than 100 million users.
With this unified brand and user base, the app began to increase in popularity very quickly. TikTok became the most downloaded app on the Apple App store in early 2018, surpassing Instagram, WhatsApp, and YouTube.
You may love it or not so much, but no one can deny that TikTok holds our attention. All the new challenges,trends and songs being posted have connected the entire world.
Nowadays,actors and musicians promote their work by lip-syncing and dancing on their new songs,and movie dialogues. Fans quickly pick up on the trend boosting up the artist’s work.
Brands too, realize the popularity of the app. They pay big TikTokers to promote their products,and ask fans to check them out, increasing the sales of the products.
This shows how a simple app just made for fun singing and dancing videos has turned into an empire, being downloaded more than 2 billion times globally as of now.