Google is reportedly holding talks with Samsung to give more prominence to the U.S. tech giant’s services on Samsung smartphones compared to its functionalities and features. These discussions are a part of the latest global revenue-sharing deal between the two organizations. The talks are being held to prioritize Google Assistant over Samsung’s Bixby, reports Bloomberg.
All of us are well aware that all Samsung phones make use of Google’s operating systems. These phones have a lot of Google-based apps, including the Google play store. Parallelly, Samsung has even promoted its Bixby voice assistant along with the Galaxy Store in all of its smartphones. Samsung had gone to the extent of providing dedicated buttons on its hardware to encourage users to make use of Bixby.
Before this, Google and Samsung reportedly had some differences of opinion over the latter’s Android customizations post, which Samsung made some changes in its Touch Wiz interface back in 2014. Although it does seem that Google was not very happy with Samsung back then, it looks like this time, Samsung will not get convinced very soon. The details of the pact between Google and Samsung are yet to be revealed. Bloomberg has further stated that Google has signed a multi-billion-dollar pact with Apple, which states that Google would be the default search engine on its iPhone’s Safari browser.
Furthermore, reports are coming in that Google has joined other tech firms to convince the U.S. lawmakers that it is not trying to show off its power in any manner. Google’s play store and default services on Android smartphones have earned a sense of being antitrust, and checks are being conducted for the same. A deal with Samsung could weaken Google’s argument when it states that Android platforms give way to a lot of competition.
If this deal gets finalized, Samsung would have to do away with some of its services on its Android phones. Samsung’s Bixby assistant has not received a very great response compared to Google’s voice assistant. Researcher IDC states that Samsung has made sales of about 58 million smartphones in the first quarter. However, the Covid-19 crisis has caused a drastic decline in handset sales. Owing to these issues, the company has been looking towards other revenue means.
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